KOKUYO asked me to create a short documentary introducing ingCloud, a chair developed over eight years to encourage natural movement while sitting.
Rather than producing a conventional product video, we focused on the people behind the design. The film follows the development process through interviews with the engineers and designers, using a traditional Japanese okiagari koboshi as a visual metaphor for the chair's movement.
The challenge was to explain a complex mechanical concept without relying on technical language, while maintaining a calm, premium visual style consistent with KOKUYO's brand.
Director & Storyteller
Kristoffer Rage Krantz is a Tokyo-based director creating documentary-style films for global brands and broadcasters. His work combines journalistic depth with cinematic visuals to tell human stories with clarity and authenticity.
Having lived and worked in Japan, Sweden, and Brazil, Kristoffer brings an international perspective to every project. He has directed films for National Geographic, NHK WORLD, and HuffPost, specializing in stories that connect people, cultures, technology, and design.
Fluent in English, Japanese, Portuguese, and Swedish, he works seamlessly with multilingual teams and is available for projects worldwide.
Reach me at: hello@thekompany.co.jp
Clients
